In 2008 comprising 4.4% of the overall total population (4.7% of aggregate U.S. employment in 2009), 4.9 million consumer units and 11.5 million total individuals. Average income for our reference population was $73,528 after tax, which for a Generation X Asian population of 1.93 million returns a total market spending of over $260 billion. Asians had the highest educational attainment, with 78% of Asians attending college vs. 19% with high school diplomas and no college. Trends in Asian Purchasing Power of Generation X

The Asian segment of Generation X has increased purchasing power far faster over the shoulders of our consideration period, at more than double the rate of all races before and after the soft middle where Asian purchasing power fell while others increased; but that slowed drastically and went backward to double the rate of increase for all other races 2007-08.

all races white alone blackAlone

Black AOIC

Asian Alone

Hispanic

2005

25,036

26,496

16,874

16,629

27,331

14,483

2006

26,352

27,821

17,902

17,564

30,474

15,421

2007

26,804

28,325

18,428

18,107

29,901

15,603

2008

26,964

28,502

18,406

18,054

30,292

15,674

2005-06

5.26%

5.00%

6.09%

5.62%

11.50%

6.48%

2006-07

1.72%

1.81%

2.94%

3.09%

-1.88%

1.18%

2007-08

0.60%

0.62%

-0.12%

-0.29%

1.31%

0.46%

Most Profitable Product to Offer to Asian Generation X

The most profitable product to offer to Asian Generation X is again real estate, with owned dwellings nearly twice the proportion of total expenditures by share for Asians, with the corresponding expense on mortgage products and home services. Asians spend a closer share of their food dollar eating outside the home than the other groups, which makes them...

'Table 615. Employed Civilians, by Occupation, Sex, Race, and Hispanic Origin.' Statistical Abstract of the United States. Retrieved from: http://www.census.gov/compendia/statab/cats/labor_force_employment_earnings/employed_persons.html
United States Census. 'Table 685. Average Annual Expenditures of all Consumer Units by Race and Age of Householder.' Statistical Abstract of the United States. Retrieved from: http://www.census.gov/compendia/statab/cats/income_expenditures_poverty_wealth/consumer_expenditures.html

United States Census. 'Table 666. Gross Domestic Product in Current and Chained (2005) Dollars.' Statistical Abstract of the United States. Retrieved from: http://www.census.gov/compendia/statab/cats/income_expenditures_poverty_wealth/gross_domestic_product_gdp.html